Schulte Sales Australia - Rock Pickers - Rotary Slashers - Rotary Cutters

Schulte Sales Australia - Rock Pickers - Rotary Slashers - Rotary Cutters

22 Barton Street Wellington NSW 2820
Ph. (02) 6845 2992
Fax. (02) 6845 3199

Manager Director: Neil Eckart
Mobile. 0418 636321
Email

About Schulte Sales Australia

BUSINESS DESCRIPTION OVERVIEW

 Schulte Sales Australia is an Agricultural Distributorship that imports, assembles and distributes Machines throughout Australia and New Zealand. The product range consists specifically of Agricultural and Industrial Slashers and Rock Removal Equipment.

The Slashers range in size from 6ft through to 42ft in width. The types and applications of the slashers vary. Schulte’s market targets the agricultural sector from small acreage farmers to large multinational broad acre operations. Citrus, mango and macadamia orchards down the eastern seaboard as well as tea-tree and sandalwood plantations at Kunnunara W.A.

Government Departments, Local Councils and Airports as well as several large highway Contractors in Victoria and NSW also use the Schulte Slashers.

In Rock Removal equipment we have three main models in both the Rock Pickers and the Rock Windrowers.

We enjoy a strong market share in this area having the reputation of building the heaviest machines in the marketplace. We have a good scattering of machines throughout Qld, NSW, Vic and across S.A. with a few machines in W.A, Tasmania and N.Z. We not only market direct, but also have a dealer network spread throughout Australia and N.Z
 

SPARE PARTS

Over the years we have sold in excess of 1300 machines so our parts business has grown quite rapidly. Not only for Rock Removal, but also for Slashers as they are being used by contractors in highway cutting in rough terrain. We keep an extensive parts inventory which has been a major attribute to the success of our business as we are able to service our clients requirements with the highest average industry parts fulfilment off our shelves. 
 

STAFF

We have five full time staff members and two casuals as required. Our staff are a good team and work efficiently.

Neil Eckart                   Managing Director                                            29 Years

Glen Gale                      Production Manager                                         10 Years 

Darren Bailey               Delivery -  Start up and Contractig Operator        16 Years

Racheal Krarup            Office Administration & Spare Parts                  18 months    

Michael Gale                Machinery Assembly                                         5 Years

All our staff are multi-skilled and are trained in offering product knowledge and spare parts back-up, dispatch etc. 
 

BACKGROUND

As Managing Director of the Company, my background has always been in the sales and marketing of Ag Equipment. In 1983 I went into wholesale marketing and in 1987 became one of two reps to become the first freelance wholesale marketing representatives in Australia. I represented and marketed Gason, Grizzly, Customvac, Simplicity, Gessner and Pioneer for many years.

In 1989 a colleague and I were approached by Nick Diamond, the then Asia Pacific Trade Representative for the Saskatchewan Provincial Government. The Saskatchewan Office of Trade and Export had initiated a program to build the Canadian Agricultural Manufacture’s reputation in the international marketplace. Hence John and I were invited as guests to attend Canada’s largest Annual Farm Progress held in Regina, Saskatchewan.

The Farm Progress Show showcases a huge range of Canadian Agricultural Equipment. I looked at a wide range of the equipment available, however, it was the Schulte range that took my eye.

I was impressed by the quality of the equipment and particularly intrigued by the unique design of the drivelines on their XH1500 model Rotary Cutter (commonly known in Australia as Slashers).

I could not believe how simple the driveline was, yet this design had never been used in Australia. Australia’s largest manufacturers, Superior and Page had never used such a driveline. I was also extremely impressed with the Schulte range of heavy duty Chisel Plough machines which used a very similar trip mechanism to what our Australian manufacturers used. After going back to the stand several times, totally intrigued by the driveline design, I was introduced to Jim Carnago who was one of the owners of Schulte Industries.

Schulte Industries, as it happened, was a very successful and sound family owned business, established by John Schulte, a blacksmith, in the 1950’s. Jim Carnago headed up the marketing of Schulte. Earl Schulte, Jim’s brother in law was the Factory and Production Manager. The company had gone from strength to strength and had not long entered the overseas market. The factory is located in Engelfeld, rural Saskatchewan. The pretty little village on the Canadian prairie has a population of approximately 300 people, the majority are employed by Schulte.

Nick Diamond, who had known all of us for many years, was able to qualify our credentials to each other and so our meeting was the beginning of a unique and very successful business and personal relationship that has grown over the years out of trust and mutual respect.

Our second meeting led into an in depth conversation about machine requirements in Australia. Jim and Earl asked me about the Rock Picker market and as to whether I thought we could sell them in Australia. My comment was they looked like they were quality machines, but in all honesty my expertise at the time was in more broad-acre equipment. I needed time to research this market before I could answer that question with any sort of accuracy.

Much to my surprise this market was bigger than I thought and interest was generated very quickly. I conveyed this back to Jim. In June 1989 Schulte Industries asked me what I thought they should display at Ag-Quip in August that year. I gave them a short list of equipment that I thought would be appropriate.

Part of the deal was that they would come to Australia to attend the field day to assist me with product knowledge. The Field Day was a great success turning into four retail sales within three weeks of our first showing.

In the first year with Schulte, including representing my other companies, I retailed 19 Schulte units, the Canadians were ecstatic with the result. Jim said to me at the time that they were extremely happy with my performance but I was not doing a rep’s job, I was doing a distributor’s job. They rewarded me accordingly by appointing me as their Australian and New Zealand Distributor. As the years have gone by we have grown Schulte’s market and also the product range, to bring Schulte to where it is today, some 23 years later. The Schulte range is known throughout the farming industry for being a superior quality product, offering first class sales and service back-up of the highest standard.

Schulte Sales Australia is always in Schulte Industries top four overseas distributors, on two occasions Schulte Sales Australia have been their largest distributor. We are exceptionally proud of this achievement considering the size of our country and the financial strength of some of our competitors. We give credit to our efficient team of staff at Schulte Sales Australia and our dealer network throughout Australia and New Zealand.

In 2002 Schulte Industries sold their family company to the Alamo Group, a global company that specialised in all types of mowing, slashing and mulching machines such as Rhino, Spearhead Bush Hog and Landpride. Alamo allows all their companies including Schulte Industries to run their own race, therefore very little has changed in the way we do business. Alamo companies operate completely independent from their sister companies, having their own design departments and representatives worldwide.

Jim and Lani Carnago’s sons are still employed by Schulte Industries, Dean as the Purchasing Officer and Hal as the Sales Manager. Most of the original staff are still employed at the factory.
 

SCHULTE SALES AUSTRALIA.

In the early days we operated out of a small shed in Dubbo. In 1997 we purchased the business premises in Barton Street Wellington, and as an adjunct in 2000 purchased a 640 acre farm 10kms from the business.

In terms of management it has always been our aim to run with minimal overheads, and to that end we have always worked with a small but very productive team. We encourage our staff to be multi-skilled, our staff can all assemble machines as well as sell spare parts.
 

MARKETING

I had an extensive dealer network set up throughout NSW and connections to other dealer networks in the other states making the representation of Schulte very easy. The sale of the Schulte range of equipment is seasonal therefore allowing us time to order and assemble machinery in advance for the selling season and field days.

Field days are an important marketing tool. We have been attending field days for 23 years in every state except the Northern Territory. Our first field day generally starts in February at Lucindale S.A and finishes in October at the Orange National Field Days, NSW. We have also attended the New Zealand Field Days. We attend local dealer days and demo days, Dept of Ag Days and many dealer shows on a share basis.
 

CONTRACTING

We also do contract rock picking, rock windrowing and stubble mulching, utilising the machines and tractors we have on our own farm. This has been of great assistance in helping to promote our product range and allowing people to see on a first hand basis machines working.

It has also allowed us to do modifications and report back to Canada should a machine need a design change to suit Aussie conditions. This formula has proven invaluable to Schulte Canada, hence their reason for sending us several units now for private testing on our own property. Whilst doing this we have developed in conjunction with Schulte Canada, our own Aussie SRW1000, 10 foot Rock Windrower for the market in heavier undulating country on coastal NSW, Tasmania and New Zealand. This unit has been out for 18 months and is creating a lot of interest at $23,500.00 Inc GST  (Australia)

Our Company is open to dealer inquiry and customer inquiry.

Contact: Neil Eckart. Australia

Mob: 0418 636 321
Ph: 02 68452992
Fax: 02 68453199

International: Ph: 61 68452992

E-mail: schultesales@bigpond.com


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