About Schulte Sales Australia
Sales Australia is an Agricultural Distributorship that imports,
assembles and distributes Machines throughout Australia and New
Zealand. The product range consists specifically of Agricultural
and Industrial Slashers and Rock Removal Equipment.
The Slashers range in size from 6ft through to 42ft in width.
The types and applications of the slashers vary. Schulte’s
market targets the agricultural sector from small acreage
farmers to large multinational broad acre operations. Citrus,
mango and macadamia orchards down the eastern seaboard as well
as tea-tree and sandalwood plantations at Kunnunara W.A.
Government Departments, Local Councils and Airports as well as
several large highway Contractors in Victoria and NSW also use
the Schulte Slashers.
Rock Removal equipment we have three main models in both the
Rock Pickers and the Rock Windrowers.
enjoy a strong market share in this area having the reputation
of building the heaviest machines in the marketplace. We have a
good scattering of machines throughout Qld, NSW, Vic and across
S.A. with a few machines in W.A, Tasmania and N.Z. We not only
market direct, but also have a dealer network spread throughout
Australia and N.Z
Over the years we have sold in excess of 1300 machines so our
parts business has grown quite rapidly. Not only for Rock
Removal, but also for Slashers as they are being used by
contractors in highway cutting in rough terrain. We keep an
extensive parts inventory which has been a major attribute to
the success of our business as we are able to service our
clients requirements with the highest average industry parts
fulfilment off our shelves.
We have five full time staff members and two casuals as
required. Our staff are a good team and work efficiently.
Neil Eckart Managing
Director 26 Years
Glen Gale Production
Manager 7 Years
Darren Bailey Delivery - Start up and Contractig
Operator 13 Years
Office Administration & Spare Parts
Michael Gale Machinery
Assembly 2 Years
All our staff
are multi-skilled and are trained in offering product knowledge
and spare parts back-up, dispatch etc.
As Managing Director of the Company, my background has always
been in the sales and marketing of Ag Equipment. In 1983 I went
into wholesale marketing and in 1987 became one of two reps to
become the first freelance wholesale marketing representatives
in Australia. I represented and marketed Gason, Grizzly,
Customvac, Simplicity, Gessner and Pioneer for many years.
In 1989 a colleague and I were approached by Nick Diamond, the
then Asia Pacific Trade Representative for the Saskatchewan
Provincial Government. The Saskatchewan Office of Trade and
Export had initiated a program to build the Canadian
Agricultural Manufacture’s reputation in the international
marketplace. Hence John and I were invited as guests to attend
Canada’s largest Annual Farm Progress held in Regina,
The Farm Progress Show showcases a huge range of Canadian
Agricultural Equipment. I looked at a wide range of the
equipment available, however, it was the Schulte range that took
I was impressed by the quality of the equipment and particularly
intrigued by the unique design of the drivelines on their XH1500
model Rotary Cutter (commonly known in Australia as Slashers).
I could not believe how simple the driveline was, yet this
design had never been used in Australia. Australia’s largest
manufacturers, Superior and Page had never used such a
driveline. I was also extremely impressed with the Schulte range
of heavy duty Chisel Plough machines which used a very similar
trip mechanism to what our Australian manufacturers used. After
going back to the stand several times, totally intrigued by the
driveline design, I was introduced to Jim Carnago who was one of
the owners of Schulte Industries.
Schulte Industries, as it happened, was a very successful and
sound family owned business, established by John Schulte, a
blacksmith, in the 1950’s. Jim Carnago headed up the marketing
of Schulte. Earl Schulte, Jim’s brother in law was the Factory
and Production Manager. The company had gone from strength to
strength and had not long entered the overseas market. The
factory is located in Engelfeld, rural Saskatchewan. The pretty
little village on the Canadian prairie has a population of
approximately 300 people, the majority are employed by Schulte.
Nick Diamond, who had known all of us for many years, was able
to qualify our credentials to each other and so our meeting was
the beginning of a unique and very successful business and
personal relationship that has grown over the years out of trust
and mutual respect.
Our second meeting led into an in depth conversation about
machine requirements in Australia. Jim and Earl asked me about
the Rock Picker market and as to whether I thought we could sell
them in Australia. My comment was they looked like they were
quality machines, but in all honesty my expertise at the time
was in more broad-acre equipment. I needed time to research this
market before I could answer that question with any sort of
Much to my surprise this market was bigger than I thought and
interest was generated very quickly. I conveyed this back to
Jim. In June 1989 Schulte Industries asked me what I thought
they should display at Ag-Quip in August that year. I gave them
a short list of equipment that I thought would be appropriate.
Part of the deal was that they would come to Australia to attend
the field day to assist me with product knowledge. The Field Day
was a great success turning into four retail sales within three
weeks of our first showing.
In the first year with Schulte, including representing my other
companies, I retailed 19 Schulte units, the Canadians were
ecstatic with the result. Jim said to me at the time that they
were extremely happy with my performance but I was not doing a
rep’s job, I was doing a distributor’s job. They rewarded me
accordingly by appointing me as their Australian and New Zealand
Distributor. As the years have gone by we have grown Schulte’s
market and also the product range, to bring Schulte to where it
is today, some 23 years later. The Schulte range is known
throughout the farming industry for being a superior quality
product, offering first class sales and service back-up of the
Schulte Sales Australia is always in Schulte Industries top four
overseas distributors, on two occasions Schulte Sales Australia
have been their largest distributor. We are exceptionally proud
of this achievement considering the size of our country and the
financial strength of some of our competitors. We give credit to
our efficient team of staff at Schulte Sales Australia and our
dealer network throughout Australia and New Zealand.
In 2002 Schulte Industries sold their family company to the
Alamo Group, a global company that specialised in all types of
mowing, slashing and mulching machines such as Rhino, Spearhead
Bush Hog and Landpride. Alamo allows all their companies
including Schulte Industries to run their own race, therefore
very little has changed in the way we do business. Alamo
companies operate completely independent from their sister
companies, having their own design departments and
Jim and Lani Carnago’s sons are still employed by Schulte
Industries, Dean as the Purchasing Officer and Hal as the Sales
Manager. Most of the original staff are still employed at the
SCHULTE SALES AUSTRALIA.
In the early days we operated out of a small shed in Dubbo. In
1997 we purchased the business premises in Barton Street
Wellington, and as an adjunct in 2000 purchased a 640 acre farm
10kms from the business.
In terms of management it has always been our aim to run with
minimal overheads, and to that end we have always worked with a
small but very productive team. We encourage our staff to be
multi-skilled, our staff can all assemble machines as well as
sell spare parts.
I had an extensive dealer network set up throughout NSW and
connections to other dealer networks in the other states making
the representation of Schulte very easy. The sale of the Schulte
range of equipment is seasonal therefore allowing us time to
order and assemble machinery in advance for the selling season
and field days.
Field days are an important marketing tool. We have been
attending field days for 23 years in every state except the
Northern Territory. Our first field day generally starts in
February at Lucindale S.A and finishes in October at the Orange
National Field Days, NSW. We have also attended the New Zealand
Field Days. We attend local dealer days and demo days, Dept of
Ag Days and many dealer shows on a share basis.
We also do contract rock picking, rock windrowing and stubble
mulching, utilising the machines and tractors we have on our own
farm. This has been of great assistance in helping to promote
our product range and allowing people to see on a first hand
basis machines working.
It has also allowed us to do modifications and report back to
Canada should a machine need a design change to suit Aussie
conditions. This formula has proven invaluable to Schulte
Canada, hence their reason for sending us several units now for
private testing on our own property. Whilst doing this we have
developed in conjunction with Schulte Canada, our own Aussie
SRW1000, 10 foot Rock Windrower for the market in heavier
undulating country on coastal NSW, Tasmania and New Zealand.
This unit has been out for 18 months and is creating a lot of
interest at $23,500.00 Inc GST (Australia)
Our Company is open to dealer inquiry and
Contact: Neil Eckart. Australia
Mob: 0418 636 321
Ph: 02 68452992
Fax: 02 68453199
International: Ph: 61 68452992
All enquiries welcome – New & Used Machines